pochi tama

packaging
branding

Packaging and branding concept for pet treats embracing the key concept in Japanese culture of “kawaii,” which means the cute, lovable, and adorable, to target young adult pet parents ages 18–34 interested in popular culture.

U。·ェ·。U  =^● ⋏ ●^=

brian_thue_process_button_transparent_background
pochi_tama_pet_treats_animated_GIF_final_web_1872x1872px
pochi_tama_pet_treats_front
pochi_tama_pet_treats_back
pochi_tama_pet_treats_bottom
pochi_tama_pet_treats_dog_treats_angle_detail_of_dog_illustrations_pattern
pochi_tama_pet_treats_cat_treats_angle_detail_of_cat_illustrations_pattern
pochi_tama_pet_treats_dog_treats_illustrations_pattern
pochi_tama_pet_treats_cat_treats_illustrations_pattern